The oral care
revolution is here
Your oral care routine taken care of.
Premium, sustainable toothpaste
and mouthwash
We believe what sets us apart is our unwavering dedication to creating market leading products, without compromising our values of sustainability. Our commitment to you, is to provide vegan-friendly, cruelty-free products that are free from harmful substances and are good for the planet.
1,500,000,000
toothpaste tubes end upin landfills, oceans and natural habitats.
No plastic.
No palm oil.
No parabens.
No animals.
What we put in our
products is really
important to us. That's
why we ensure all our
products are free from
ingredients that harm
the planet, animals
and our bodies.
What we put in our products is really important to us. That's why we ensure all our products are free from ingredients that harm the planet, animals and our bodies.
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Get refills every 3 months direct to your door.
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By Dentists.
From innovation to formulation our products are designed by dentists to ensure the best for your oral health. Dentists, like our founder.
To Your Door.
We've cut out all the hassle.
Your complete oral care routine delivered, quarterly, for a jaw-dropping £10/month.
100% Sustainable.
Sustainability is front and centre to what we do. Our products are plastic free, vegan-friendly and palm oil free.
Data Driven.
We use cutting edge ingredients like Hydroxyapatite in our toothpaste which has been shown to optimally re-mineralise your enamel.
By Dentists.
Our products are designed, tested and formulated by dentists.
100% Sustainable.
Our products are plastic free, vegan-friendly, palm oil free and paraben free.
Data Driven.
We use cutting edge ingredients backed by clinical data.
To Your Door.
Your complete oral care routine delivered hassle-free quarterly.
Frequently Asked Questions
We want you to have the simplest, easiest purchasing experience. But we know you might have some questions along the way.
Be part of the family.
#SustainableSmiles
